Nurture leads by delivering them a series of automated messages that build up your relationship.
1. Go to Automation → Sequence Emails to start setting up your email sequence.
2. You will be taken to an area where you can see all of your existing email sequences.
Click "Create New Sequence" to continue or click "Edit" to start the automation process with an existing email sequence.
3. In the next window, you have to fill out the information about your email sequence, such as its name, email provider, "From" name and email address.
Click "Next" to continue.
4. Now you need to start adding emails into your sequence campaign.
Click "Add New Email" to access email setup.
Tip: If you already have an email in your sequence, click "Add New Email" to add additional emails to the sequence.
5. In the next window, you have to fill out the information about your email, such as email name and subject line.
Once you're done, click "Next".
6. Next, you need to either select a ready-made email template to use (scroll down to view all options) or hit "Blank Template" and create a new one in the Drag and Drop Builder.
In this case, click "Blank Template" and create your email. Once your email is ready, click "Next".
Related article: Creating an email in the Drag and Drop Builder
7. In the Trigger section, you can delay the delivery of your email to the time period you want depending on when a subscriber joined a list. Just remember to select a list.
Tip: You can't delay the delivery of the first campaign email in this section. You must use an integration trigger to achieve this.
Below you can see what this step looks like when you add another email to your sequence.
You can delay the delivery of your email to the time period you want depending on what action was performed on a previous email, such as:
- email opened
- email clicked
- email sent
8. In addition, you can add a trigger from any integrated web service to your email by selecting a provider, a trigger and the delay in delivery.
Click "Next" to continue.
9. In the next step, you can set up the tracking parameters for your email.
- Track clicks on links inside emails
- Define the parameters to track email opens
- Check the payload to see what the link will ultimately look like
- Define Facebook Pixel tracking parameters for email opens and insert a 3rd-party Facebook Pixel
Click "Next" to continue.
10. See what your email will look like across different devices in the Preview section.
When you're done, click "Save & Continue".
11. You will then be taken back to the email sequence page. You can create a sequence consisting of as many emails as you'd like.
Just click "Add New Email" and repeat the process until you have all the emails you need for your drip email marketing campaign.
When everything is ready, click "Launch the sequence".
Later on, you will be able to find this sequence under Automation → Sequence Emails.
Do not forget to analyze the results it brings and make your sequence a part of a marketing funnel by attaching it.