Blog Registration Funnel
Welcome new mailing list subscribers to your blog and start building a relationship.
Make use of it to forge strong long-lasting relationships with your audience and show them only your best content.
Once you send out the entire drip campaign, offer subscribers to join your newsletter, webinar, workshop, and so on.
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Cart Abandonment Funnel
Set up a cart abandonment funnel to boost revenue by bringing back visitors who showed intent but didn't make a purchase.
Send an email to cart abandoners with an offer on a product/service that they were specifically interested in, but with higher bidding due to the expressed intent.
However, if a customer expressed general interest in you website, you can re-target them with general brand creatives.
This is a must-have funnel, if you’re serious about your customer re-targeting efforts.
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Click-Through Funnel
A click through funnel is the opt-in form on your website for your free offer, whether it's a guide, an audio or video file, regardless of your freebie.
A sales click through funnel comes into play when someone goes to your sales page to buy your digital product, whatever it may be.
Either way, they have to click through, going through a process, to get to what you have to offer.
Make use of this funnel to guide your visitors toward your main goal.
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Content Strategy Funnel
Create interruptive social content for each funnel stage to guide visitors toward your desired goal.
In order to sell your offer successfully, you must first build trust and rapport with your audience through multiple engagement points. This can be achieved with a content marketing funnel.
In a content marketing funnel, you must adjust your content depending on your prospect’s funnel position, use different targeting for each stage of the funnel to attract the right prospects, as well as set different conversion goals for each funnel stage.
Support your sales efforts in a new way by targeting each part of the funnel with unique, stage-specific content types that help qualify, nurture, and convert leads into paying customers.
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Download Funnel
Set up a download funnel to give prospects and customers an opportunity to download a software product, guide, eBook, presentation, PDF, training course and so on from your website.
Giving away free stuff is good, but giving away free valuable content is just great.
Remember to ask for your website visitors’ contact details to start a nurturing campaign and make the most of the freebie.
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Drip Email Funnel or Cold Prospect Funnel
A drip email funnel, aka email sequence funnel, enables you to build up relationships and slowly change the mindsets of your prospects from “I don’t care” to “I’m ready to buy” by sending them a series of emails with the goal of advancing them through your funnel.
Besides the personalized greeting email that you should send after the user signs up, make sure to create a powerful email sequence for the upcoming days or weeks to send time and action-based emails.
It's also perfect for giving your existing customers and subscribers a nudge to get them engaging with you again.
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eBook Download Funnel
People love getting something for nothing. That is if they consider their email address a nothing.
Offer a free eBook download on your website to capture the emails of your website visitors.
With the help of an opt-in form, you can collect the emails of the website visitors who download your eBook and start a nurturing campaign to convert your prospects to leads and, in time, to customers.
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eCommerce Funnel
People don’t just land on your website and make an instant purchase - they have to be a part of a process that'll transform their mindset.
An e-commerce funnel is made up from a sequence of steps that people go through before finalizing an order.
In a successful e-commerce funnel, you need to do 4 things:
- build awareness around your offer;
- gauge customer interest to move them into the next stage;
- remove all purchasing friction so that your offer is seriously considered; and
- take action to encourage people to complete a purchase and re-target the ones who don’t.
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Opt-in Funnel
This funnel is used simply for getting someone’s email address as a result of a read email or a watched video.
After getting emails from your prospects, you can later follow-up on them and give something of real value in return.
Set up an attractive page with video content to capture emails by offering some sort of free, but valuable content.
Send a thank you email to those who shared their emails with you to keep them engaged.
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Giveaway Funnel
Giveaway funnels use a prize as an ethical bribe.
Customers visit your website for a chance to win and enter their name and email. On the following page, you give people an opportunity to share the giveaway with their friends or network and usually give them another chance to enter the giveaway as a reward.
Your goal is to add distributors, but you want people to experience the product first. Once they see success with your product, they’ll be more likely to join your team. They have to become passionate about your product.
You can recruit those who signed up OR ask them to be a referral partner for you. The Law Of Reciprocity will come into play here, as they will feel an obligation to do you some sort of favor.
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Mini-Course Funnel
Set up a mini-course funnel to convert subscribers into trial users and customers using blog posts and white papers.
Send your subscribers on an educational journey via an email drip campaign to give them a good understanding of a topic and then offer them a related solution.
Change their mindset from "I had no idea there was a problem" to "I need a solution to the said problem".
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Nurturing Funnel
Show your visitors some love by engaging with them over a period of time.
Guide your leads and prospects through the ideal buyer’s journey (with regard to both sales and marketing) through a set of steps by offering them the right information at the right time.
In other words, a lead nurturing funnel consisting of multiple touchpoints across more than one medium, all focused on a single, particular marketing goal.
Keep in mind the Rule of 7: the prospective buyer should hear or see your marketing message at least 7 times before buying it from you.
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Onboarding Funnel
Getting new users to start successfully using your product/service is extremely important.
An onboarding funnel lets you do just that in addition to identifying areas of friction in your customer onboarding process and, ultimately, optimizing your conversion rates.
With an onboarding funnel, you can track the key onboarding milestones that make up your funnel goals, allowing you to see the conversion rate between each step.
Plus, you can identify the major drop off zones to optimize the problem areas in your funnel.
Many customer segments will behave differently when moving through your funnel, which is why it’s important to analyze each one - especially your key segments - in order to understand the full picture.
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Webinar Funnel
The webinar funnel enables you to sign people up for online events and webinars via an opt-in form and engage with them.
Your leads will be able to get information on the event’s dates, speakers, as well as a general overview of what to expect.
Make the most of the available features to offer personal consultations and boost the number of event registrants.
Once your website visitors register for the event, steer them to your thank you page to continue guiding their journey.
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Sales Funnel
A series of steps designed to guide visitors toward a buying decision make up a sales funnel.
From the first time your prospects hear about you until the moment they buy from you, they pass through different stages of a sales funnel, where every stage is built to cater to the needs of a specific mindset.
This journey might differ from one prospect to the next depending on your buying personas, your niche and your offering.
Great sales funnels enable all sorts of shoppers to purchase as many products as they want in one go, without repeatedly entering their credit card details.
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Survey Funnel
Survey leads for improved segmentation.
Set up a survey funnel to discover exactly what your customers want to buy, and how to sell it to them.
Ask your leads specific questions to break them down into groups based on their expressed interests and make relevant offers to each group.
You can assign higher scores to more important survey questions to score your leads differently and keep track of the most interested ones.
Go here to view all funnel template options.